BOVEDA

It’s the most beloved botanical. The devil’s lettuce. Hippy salad. Your aunt Mary’s friend Jane. Some of you love It. Some of you grow It. You can roll It, pack it, or put It in brownies. Nowadays, you can even drink It. You store It in a jar, or a bag, or a little ceramic owl that you only bring It out once the kids are asleep. By now I think you know what It is. But we still can’t legally call It by name.

So how do we advertise a product that keeps It fresher, better tasting, and more potent?
By creating our own It.